A View From An AdGuy

I created this BlogSpot as a place to share ideas, to inspire, to nurture and to motivate new young talent.

I am a Professor and Program Coordinator/Chief Enthusiasm Office of the Creative Advertising Program at Seneca College @ York University in Toronto.

The views, opinions, conclusions and other informations expressed in this BlogSpot are given by Anthony Kalamut for use as inspiration, learning and are independent not given or endorsed by Seneca College.

adteachings:

A hat tip to Karen Hurley, who noticed that these two ads were parked right beside each other on Ads of the World this morning.

I don’t think anybody ripped off anybody else. The battery icon has been used in advertising ever since the damned thing started appearing on electronic devices, which was probably more than twenty years ago.

The battery icon is just one of a standard assortment of icons and visual metaphors that appear in student books again and again and again. If you use them skilfully enough, yes, someone will hire you. But if you want to be considered by the very best agencies, you need to hold yourself to a higher standard. Ask yourself if the visual you’re considering is flexible enough to make a metaphorical point about brands other than the one in your ad. If it is, you can bet that a great many other people have already used that image (and probably won awards for it).

Then, direct yourself to find something a little more original. (Pro tip: It’s a lot easier to find original words than original visuals.)

Fruit ad from DDB, Seoul

Mattress ad from Havas, Zurich

A FEW (funny/sad) TRUTHS ABOUT ADVERTISING… “Confessions of An Advertising Insider”.

(Source: youtube.com)

WHEN ADVERTISING TRIED HARDER

My love for long copy remains true. If you can tell a story… then tell it.

Copywriters need to write. Flex your writing skills.

jaymug:

I beg you to travel- Henry Rollins

TAKE TIME FOR A GAP - “I beg you to travel” - Henry Rollins

jaymug:

I beg you to travel- Henry Rollins

TAKE TIME FOR A GAP - “I beg you to travel” - Henry Rollins

jaymug:

I beg you to travel- Henry Rollins

ABSOLUTE TRUTHS!

jaymug:

I beg you to travel- Henry Rollins

ABSOLUTE TRUTHS!

My newest arrival: New York Cosmos jersey arrived… remembering the Glory Days

My newest arrival: New York Cosmos jersey arrived… remembering the Glory Days

A FAMILY AFFAIR - “Respect the wood” My technology meets iWood with awesome skins by #iCarbons Love these products. @icarbonsdotcom

A FAMILY AFFAIR - “Respect the wood” My technology meets iWood with awesome skins by #iCarbons Love these products. @icarbonsdotcom

One of the best “Creative Advertising” concept foundation books available by Peter Barry (Taken with Instagram)

One of the best “Creative Advertising” concept foundation books available by Peter Barry (Taken with Instagram)

CLASSIC PREP. My newest closet editions. Classic @brooksbrothers “346” and Bass Weejun Limited edition 2 two-tone loafers w/ 1975 NYC Subway Token inserts. (Taken with Instagram)

CLASSIC PREP. My newest closet editions. Classic @brooksbrothers “346” and Bass Weejun Limited edition 2 two-tone loafers w/ 1975 NYC Subway Token inserts. (Taken with Instagram)

I GOT WOOD! Pimpin’ out my Dr. Dre Beats & MacBook with @iCarbonsdotcom wood skins. #awesome (Taken with Instagram)

I GOT WOOD! Pimpin’ out my Dr. Dre Beats & MacBook with @iCarbonsdotcom wood skins. #awesome (Taken with Instagram)